Customers exchange urine for soap at Het Nieuwe Instituut pop-up shop
Cultural centre Het Nieuwe Instituut is rethinking the archetypal museum shop with a pop-up at Dutch Design Week, designed to encourage more ethical, resource-conscious consumption. Instead of offering a straightforward exchange of wares for money, New Store 1.0 offers patrons the opportunity to trade their urine for a piece of Piss Soap and encourages them
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