NOC Coffee Co. / Studio Adjective

Interiors Designers: Studio Adjective
Location: 321 Des Voeux Rd W, Sai Ying Pun, Hong Kong
Designer In Charge: Wilson Lee
Area: 140.0 m2
Project Year: 2018
Photographs: Dick Liu

Text description provided by the architects. Located within Bohemian House in the old-meets-new Western District, the project is the second boutique café designed by Studio Adjective, a Hong Kong architecture and interior design agency, for this coffee brand. With an area of 140 sq.m, the store features a bean roasting area and a bean storage. The design team wants to offer a complete coffee tasting experience through the conceptual interior design.

The overall design focuses on presenting a complete visual experience through zoning and flow. First, the clean and natural palette will be dominated by grey, white and wood colour in order to highlight the sense of space and zoning through the simple and rustic hues. In addition, the bean roasting, dining and bean storage areas will be separated by large white metal framed glass doors. With the roasting machine placed near the window, the bean roasting area framed by glasses will showcase the professionalism of the baristas. The layout will not only attract the passersby, but also offer customers an overview of the coffee-making process, from storage, roasting, packaging to brewing, completing the unique experience.

The 7-meter-long coffee bar will allow baristas to demonstrate their skills. The white artificial stone countertop will also match the colour of the coffee machine. The white metallic mesh on the wall behind will subtly echo the asymmetrical lines at the bar of the Gough Street shop for a consistent style. The menu will be framed with iron and white metal, and a metal plate extending from the kitchen entrance to the coffee bar will link up different areas together.