War as a natural movement in the technology and in the market areas. People are trying to do better to achieve more and to take the leading place in many areas. So as the technology and making software. Their companies are trying to get more users and to offer more to them. 
War in the 3D Modeling World
Already there are number of years where FormIt has been around but recent updates and a serious marketing push in the fall of 2016 make it worth reexamining for many 3D modeling users. Particularly in comparison with SketchUp, its natural competitor this software gets so many good grades that made the war started.
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