© Maíra Acayaba
From celebrations of important conquests to expressions of wishes for someone who is sick to get better, the act of gifting someone (or oneself) with flowers is present at different stages of our lives and can carry numerous meanings. This kind of ritual materializes the expression of a feeling and, in many cultures, it is a delicate and sensitive choice, which usually takes into account the selection of specific species for each event.
For this reason, flower shops and stores specializing in flower arrangements are often places where the diversity of species is arranged in order to make it possible to choose the right arrangement or bouquet of flowers. In this sense, many florists take advantage of spatial organizations and design elements that seek to enhance the natural beauty of flowers. Some examples of this strategy are the use of more neutral tones on the surfaces, in contrast to the colors of the different species, and the use of innovative displays in dialogue with the arrangements.